How analytics and reports work

What this guide covers

Use NORTH to understand streams, downloads, saves, platforms, releases, tracks, and markets.

Analytics is performance reporting, not a royalty calculator. Streams, downloads, saves, store activity, releases, tracks, and markets can update on a different schedule from financial statements.

Before you start

• Choose the intended workspace and reporting period.
• Know whether you are comparing releases, tracks, stores, or markets.
• Use the same date range when comparing views.
• Treat reported values as directional performance data rather than guaranteed future earnings.

Step by step

1. 01

   Open Analytics from the main navigation.

2. 02

   Use the headline metrics to understand the selected reporting window.

3. 03

   Review trends over time, then compare performance by platform, release, track, and market.

4. 04

   Use Audience for listener-oriented views when available to your workspace.

5. 05

   Use Royalties separately for accounting statements and earnings.

Check your work

• The selected period is correct.
• You are viewing the intended workspace or catalog scope.
• Release and track names match the catalog item you intended to inspect.
• Financial conclusions are checked against Royalties rather than inferred from streams alone.

Common mistakes to avoid

• Multiplying streams by a universal per-stream rate.
• Comparing analytics and statements from different reporting periods.
• Assuming missing recent data means a release earned nothing.
• Ignoring team or catalog-scope permissions when views differ between users.

What happens next

Use the performance pattern to plan promotion and catalog decisions, then use Royalties and the beneficiary portal for finalized accounting information.

If the result on screen does not match what this guide describes, stop before creating duplicate catalog records or repeating a financial action. Use the visible status and error information when contacting NORTH support.