Managing your artist profiles

What this guide covers

Keep artist identities and connected store profile IDs organized inside NORTH.

Artist records in NORTH help keep releases attached to the same identity. External profile IDs reduce the chance of a new release being mapped to the wrong store artist page.

Before you start

• Use the exact public artist name.
• Find the correct store artist pages before connecting IDs.
• Avoid creating duplicate NORTH artist records for the same identity.
• Know whether you are correcting a typo or performing a true artist rebrand.

Step by step

1. 01

   Open Artists.

2. 02

   Create or select the artist profile you want to manage.

3. 03

   Add or verify connected platform profile IDs where NORTH provides those fields.

4. 04

   Use the same artist profile when building releases so catalog identity stays consistent.

Check your work

• The NORTH artist name is correct.
• Connected external profile IDs belong to the intended artist.
• New releases use the existing NORTH artist record.
• Any wrong-page issue includes both the correct and incorrect store links when contacting support.

Common mistakes to avoid

• Connecting another artist’s profile ID.
• Creating a new artist record for every release.
• Changing a live artist name without planning the catalog-wide impact.
• Assuming stores identify artists by name alone.

What happens next

Reuse the same artist identity on future releases and keep external profile connections current.

If the result on screen does not match what this guide describes, stop before creating duplicate catalog records or repeating a financial action. Use the visible status and error information when contacting NORTH support.